Fashion and Lifestyle Department, NIFT Hyderabad
Genesis Colors ltd. - Satya Paul
52 Udyog Vihar IV, Sector 34
Managing Director: Sanjay Kapoor
Industry Mentor: Sushma Briyal
Tenure: 12 weeks
Internee with the Textile Design Department
I would like to extend my heartiest gratitude towards my peers and faculty at NIFT Hyderabad, without whose direction and valuable input this project would never have reached completion. I would also like to acknowledge the design team and esp. Mrs. Sushma Briyal for guiding me through the tenure of the internship and being a great mentor. Thanking all those involved in the making of the document and presentation for their assistance.
Roll No. 31
About The Brand 5-6
Design Process 7-12
Packaging and Distribution 13
About the Brand:
Satya Paul is an Indian designer label known for ethnic clothes. It was founded in April 1, 1985 by Satya Paul. There are 41 Satya Paul stores and 1,500 retail points in India and 250 Satya Paul retailers worldwide (as of September, 2010). It is India's premier design label with an international presence. The company's well-networked marketing team ensures that all its brands enjoy the widest reach possible through synchronised pan India initiatives, while maintaining high standards of image for eachPuneet Nanda ( the son of Satya Paul) was a co-founder of the label and the head of design from 2001- 2010. His last collection was the 'Art of Tarot'. The Satya Paul product line...