Innovation in Beverage Packaging, 2013 - A Review of Recent Trends, Drivers
and Issues in Global Retail Beverage Packaging
Innovation in Beverage Packaging 2013”is a detailed analysis of and insight into recent
packaging innovations in the global beverage market related to key trends, drivers, and
The report is a result of extensive research to provide a comprehensive understanding of
the global beverage market and packaging consumption; this clearly establishes market
trends, packaging dynamics, and areas of future growth.
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Introduction and Landscape
Why was the report written?
In an increasingly fast moving and competitive marketplace, innovation in packaging
continues to play a key role in new product development and branding in the global
beverage sector. This report clarifies and quantifies future demand patterns and the types
of innovations best placed to exploit them, so packaging manufactures and suppliers can
plan for the future in confidence.
What is the current market landscape and what is changing?
Beverage markets continue to become more competitive and sophisticated as
manufacturers and marketers increasingly look to develop products to satisfy regional
preferences. Packaging innovation is required to meet the various and changing needs of
all sections of the supply chain - from the manufacturer through to consumer - within an
increasingly demanding regulatory environment. As a result, understanding the shifting
market dynamics is key to ensuring maximum sales in the future.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of consumers and regulation
in order to plan for the future. But, it's not all cost reduction and light weighting. Packaging