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HOSPITALITY CONCEPTS AND
MODULE TUTOR: MIKE RIMMINGTON
SUBMITTED BY:ASHISH KUMAR DHOTE STUDENT ID.
Essay Title : Innovation and its relevance within the general context of the hospitality industry
This essay will focus on the definitions of innovation, types of innovation, the relation between the hospitality industry and the concepts of innovation and key factors by ending with the conclusion.
"All innovation begins with creative ideas we define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second" (Amabile et al,1996).Innovation is “new ways of doing things, or [as] better, unique combinations of the factors of production” and identifies them as the core of an entrepreneur’s work. (Schumpeter, 1947).
Innovation is the implementation of new ideas within a particular industry or an organisation, so that the ideas generate profit. Any business or an organisation which continuously innovate their products or services or their business models will be successfully be able to compete in the market , for example Shangri-la which is a successful hotel brand all over the over , introduced the concept of CHI, which was the world’s first speciality spa. They offered their guests and customers all treatments are based upon the principles of restoring balance and harmony to mind and body, they took the concept of a Spa and came up with an innovative...