The lecture we had provides us with information wich motivates us to be innovative and the questions we mentiond make a great contribution in nowadays business life.
Innonation is not only the invention of some new product or servise,but getting it out the market place is important as well.It can involve managment restructuring and technological transformation.To summaries all information I would like to get into main points of the lecture.
The meaning of innovations is to use new information that lead to any new products,servises and processes.It is not all about inventing something,but also he new way of thinking and focusing on existing business actions to improve your efficiency.
Firstly if you want to make your company innovative you should not be an inventor. The company normally needs to combine different knowleges, types of knowledge, capabilities, skills and resources. One of the main point in the lecture I completely agree with is that even you organization is doing well at the current time,never stop creating new ideas and keep going to improve your present situation. The best way to do this is to try estimate you company position from the next level. Also the comparison between africal animals and todays business life gives the completely clear view and understanding what will happened if you stop bringing new ideas and innovations in your company. The competitors will gain you. But in case you want your organization be on the top new level of thinking and creating more and more innovations is the only way to survive in such situation.
However,to make innovations is the main part of a succesful company,but there so few companies that master this practice.