Integrative Term Project

Integrative Term Project

Everlasting Company is a company that makes sugar free bubble gum that will last for up to 4 hours while reducing cavities, tar build-up, and bad breath. Everlasting Company decided to go international because we feel like we should expand the market and we want to produce our product in a country that has a steady trend in the gum industry. We plan to increase sales and profits by going international by having an innovative product.
The country in which Everlasting Company will operate in is Morocco. The ongoing health and wellness trend is expected to continue to boost consumption of sugar free gum in Morocco. Health-conscious consumers, who are concerned about their oral health as well as the calorie and sugar content of the products they consume, tend to choose sugar free gum over other impulse and indulgence products such as chocolate confectionery, sugar confectionery and ice cream. Constant value growth in gum is expected to be as high as a 3% CAGR over the forecast period as Moroccan consumers become more aware of the benefits of chewing gum in terms of their overall oral care. (Gum in Morocco, 2013).
Everlasting Company plans to open up a plant in Casablanca, Morocco we believe our product will be very successful in the country and we want to bring more jobs to the area. The gum industry is a free market in Morocco and more consumers are starting to transition over to sugar free gum.
Morocco is about 446,550 Km2 which is slightly larger than California. Moroccans have a strong belief that you should always respect yourself, your elders and your superiors. Moroccans are considerate to everyone they meet and expect the same in return. Courtesy is extended to all and it is never acceptable to be rude. On Fridays from 11:00 to 3:00pm the company must be close for prayer. From July 8th – August 7th important meetings cannot be scheduling because of the important Islamic holiday. Everlasting must respect their culture belief and make sure important...

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