Internal and External Factors
Internal and external factors play a vital role in a business organization. The factors can either help a business thrive or also can be the downfall to that business. Microsoft is a business organization that has thrived from these factors, but also received scrutiny for the matters in which it has conducted business. Microsoft’s XBOX console will be reviewed specifically to determine how these factors have affected the brand.
In 1999, Microsoft Corporation decided to develop and release a new game console to rival Sony’s PlayStation and Nintendo’s GameCube. The first model of the XBOX did not compete against the rival consoles as Microsoft had predicted. More time and research was needed to ensure the success of the console. Precautionary steps were taken in the development of the second version of the console, XBOX 360. This upgraded console and development in technology would allow Microsoft to compete and take over the gaming industry. Microsoft had to use the four functions of management in order ensure its XBOX 360 console succeeded in the gaming market (Bateman & Snell, 2011).
“Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play, no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe” (“Xbox 360 Premieres Blockbuster Games/Entertainment,” 2011, p. 6). In order for Microsoft to complete globally with its rivals, it had to develop a gaming...