Module 1 Case Assignment
BUS 401: International Business
Ducati motor holding company is a company built on passion and a love for its product. If you are not fimilar with this company Ducati builds some of the world’s most beautiful motorcycles .The Ducati company traditions run deep with a long line of motorcycle racing history. The company was founded In Bolonga Italy in 1926. When company started out (1.Their aim was the production of industrial components for the growing field of radio transmissions, based on Adriano Ducati’s patents). During World War 2 (1 Ducati partnered with Italian firm, SIATA, to produce the Cucciolo, or “Puppy”.) In 1948 Ducati came up with its first original design.
(2.Today Ducati offers a range of the most highly sophisticated and sought-after bikes ever created for the road.) Ducati produces motorcycles in the following markets Superbike, Monster, Multistrada, SportClassic and Hypermotard. (2. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets.)Ducati’s international marketing and entry strategy is standardized. (3 with distribution in strategic markets through the establishment of wholly-owned sales
and marketing subsidiaries.) They take a global approach with their product not changing it for anything or culture while its product sells its self. Ducati doesn’t really have any cultural issues it deals with. The nature and history of the bike speaks for its self it says if you want a motorcycle that has proved it’s self in the motorcycle industry than let us know. In 2008 Ducati launched its motorcycle in India naming (4. Precision Motor India Private Limited as the exclusive importer of Ducati motorcycles in India.)
Ducati motor holding spa. Is traded on the international trade market it is identified on the Dow as DMH currently trading at 7.71 U.S dollars a share.