COLLEGE OF BUSINESS, HOSPITALITY AND TOURISM STUDIES
DEPARTMENT OF MANAGEMENT, IR AND OHS
MKT 501: INTRODUCTION TO MARKETING
Trimester 1
Topic:
STATEMENT OF DECLARATION
We hereby declare that this project (marketing plan) is our piece of work. With the help of the research and information gathered we have compiled this project. This project is the original piece of work not copied or no palagrism are done in this project.
ACKNOWLEDGEMENT
To complete the project of MKT501 titled “Marketing PLAN of BLAST” energy drink there have been help of many people. We as the group would like to thank the following people who have helped us in compiling this project:
Table of content
Introduction
Given the rapid changes in consumer taste and technology and competition, companies must develop a steady stream of new products & services. A firm can obtain new products in two ways; one is through acquisition or by new product development. New product we mean original products, products improvements, new brands that the firm develops through its own research and development effort.
In these projects our companies named “VAP’s” manufacturing Fiji” are going to develop or bring a new product in the market. That product is the energy drink and name given to the energy drink is “BLAST”. To introduce the company’s name: “VAP’s manufacturing Fiji”. This is a newly established manufacturing industry in Fiji to produce a new energy drink. The company is situated in Sigatoka with the company manufacturing and production department all they the product introduction; name of the product is “BLAST” and it is made up of products suitable for the energy drink. It comes in two flavors’ such as orange and vanilla. Target market for our product is youngsters, racers, athletes, and sports people; basically it’s for the customers. To...