Introduction – Pepe Jeans
Before Pepe Jeans were created there was a man who worked for a petrol station named Nitin Shan that was discovered by a jeans wear businessman by the name of Shantilal Parmar. Shantilal approached Nitin and introduced him to the jeans wear business; he took him from the petrol station and turned him into a commissioned agent that was responsible for selling jeans. With this knowledge of the industry including fabric, stitching, packaging, washes, and marketing gained from his previous experience Nitin and his brothers, Arun and Milan Shan, started their own company Sholemay Ltd. trading as Pepe jeans and also established their shop as a weekend road side stall in an area of West London. Ultimately Shantilal Parmar’s company manufactured the jeans for the brothers and which they sold on the stalls and to retailers whom they had already previous contacts (Fashion).
In 1975 the brothers had turned their one stall, in the Portobello Road Market on the West side of London, into a total of 4. These four included the Kensington Market, which housed other denim sellers many of which also became well known as jeans wear wholesalers. Also because it had grown so big, the company was fortunate enough to open up a boutique at Kings Road in London. The final boutique was one on Carnaby Street, this location was followed by a warehouse and offices located in the Avonmore Trading Estate (Pepe Jeans). By the 1980’s the brand had grew enormously, became a household name and was viewed as one of Europe’s premiere clothing brands. Also during this point Pepe Jeans London was rivaling all of the big United States clothing company brands for 1st place in the industry, it became United Kingdom’s most successful jean brand in history (Pepe Jeans London).
Acting as an outside consultant, I would definitely recommend that Pepe Jeans consider building a finishing operation in the United Kingdom. Because this task has been proven to...