In my assignment I will be investigating the Market Opportunities that are required by Proton, a Malaysian car manufacturing company. In other words, what country should be best suitable for Proton to expand its business to and to start observing adequate revenues.
Proton is a Malaysian automobile company that was formed in 1983 and since then has been able to capture the local automobile market in Malaysia. It was formed under the direction of the former Prime Minister, Dr. Mahatir Mohamad. Proton has been able to sustain an adequate brand image on the basis of which they have been able to export their automobiles in more than 50 countries worldwide. Similarly, at this point they want to enter another international market. The international market that I think would be most suitable for Proton to enter is the Pakistani market. In my opinion, Proton is likely to achieve great success on their products when launched in Pakistan.
Pakistan is situated in the southern part of Asia and shares borders with China, Afghanistan and India. Pakistan is said to be located in a very globally important location and becomes the main route of export and import of many products. The population of the country is around 180 million and it is mainly an agricultural country. Pakistan is said to have a very newly formed economy and there is a lot of room for FDI with the help of which the economy of the country would become stronger day by day.