Investigation for the WYNDHAM hotel group
Introduction
As the former Cendant Hotel Group, Wyndham Worldwide has been one of the largest international hotel groups in the world. With the saturation of global developed markets and the more and more fierce competition of the economic hotel in China, Wyndham Worldwide and its affiliated chain hotel Super 8 begins to come into the Chinese hospitality marketing. In this essay, we would like to investigate its operational condition and its strategy, especially in China, its recent performance, as well as capacity and the pipeline of new hotels, are reviewed, in aggregate, by major city and by major chain, both foreign and domestic, especially the action and strategy Wyndham Worldwide adopts in order to gain more competitive advantages. What’s more, the difference between the operational situation in UK and that in China is illustrated as well.
Strategic background of Wyndham Worldwide
Wyndham Hotel Group encompasses nearly 6,500 franchised hotels and more than 542,000 hotel rooms worldwide under the, Super 8, Days Inn, Ramada, Wyndham Hotels and Resorts, and so on. All hotels are owned individually and operated independently or by a Wyndham Hotel Group subsidiary. As one of the world’s largest hospitality companies, Wyndham Hotel Group offer individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through our premier portfolio of world-renowned brands.. (http://www.wyndhamworldwide.com/)
Wyndham Worldwide is currently targeting significant expansion in continental Europe. The improving economic conditions in the UK in general and the increase in the levels of tourism activity provide a positive perspective for hoteliers.(United Kingdom Hotel Industry,1996) Therefore, since 2001, Cendant/Wyndham has managed its European growth directly out of a London-based office, and the Days Inn brand in UK has been...