The report provides toplevel market analysis, information and
insights on Ireland's cards and payments industry, including:
Current and forecast values for each category of Ireland's cards
and payments industry, including debit cards, and credit cards.
Comprehensive analysis of the industry’s market attractiveness
and future growth areas
Analysis of various market drivers and regulations governing
Ireland's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling
debit and credit cards used by banks and other institutions in the
Comprehensive analysis of consumer attitudes and buying
preferences for cards
The competitive landscape of Ireland's cards and payments
Irish payment cards registered positive growth during the review
period (2009–2013), recording a compound annual growth rate (CAGR) of
3.75%, to reach 6.3 million cards in circulation by the end of 2013.
Improvements to banking infrastructure such as the increased
installation of pointofsale (POS) terminals in merchant outlets
drove the growth. In terms of transaction value, payment cards valued
EUR49.1 billion (US$65.1 billion) in 2013, after registering a
reviewperiod CAGR of 0.22%. However, it is expected to expand over
the forecast period (2014–2018), at a CAGR of 3.23%. In terms of
transaction value, debit cards accounted for a 77.9% share in 2013,
which is expected to rise further over the forecast period.
In terms of the number of cards in circulation, the debit cards
market accounted for 68.3% of the overall payment cards in 2013. The
debit cards market is expected to continue to dominate over the
forecast period, with its share reaching 74.0% in 2018.
During review period, the debit cards market registered a CAGR of
8.48%. Over the forecast period, the debit cards market expected to ...