Although value may have different meanings for different people, it is undeniable that Christianity places a high importance on the word. The Bible in particular provides a basis for a focus on value. For example, Psalm 15:1-5 discusses the importance of behaving with a certain set of values in order to be permitted to dwell with the Lord:
Lord, who may dwell in your sanctuary? Who may live on your holy hill? He whose walk is
blameless and who does what is righteous, who speaks the truth from his heart and has no
slander on his tongue, who does his neighbor no wrong and casts no slur on his fellowman,
who despises a vile man but honors those who fear the Lord, who keeps his oath even when it
hurts, who lends his money without usury and does not accept a bribe against the innocent.
He who does these things will never be shaken. (NIV).
In summary, this passage provides a description of the values a person must have to live on God’s “holy hill”. A person with values speaks the truth and does what is righteous but does not slander or break an oath. As a Christian in the marketing field, one must heed these Biblical words and place value as perhaps the main priority in his/her professional capacity. This value goes beyond just the quality of the products being marketed; rather, it includes the worth of the person or people within the organization. In the end, consumers are not only buying the product but the company as well.
Name and describe an organization that delivers superior value.
There are several organizations around the world today that deliver superior value in their products and customer service. One such organization is Netflix, which has revolutionized the home movie rental business. In addition to delivering movies straight to your mailbox, Netflix has expanded home entertainment options to include instant streaming via the internet to one’s television. For less than $10/month,...