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1) There are 4 questions in paper
2) All Questions are compulsory
3) Each question carries 20 Marks
A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?
B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)?
C) Write short notes on:
1: Characteristics of the ideal print advertisement
2: AIDA Model
3: Medial planning tools
4: ATL / BTL
5: Ad agency organization structure
D) Illustrate positioning statement for:
2: Nirma washing powder
4: Harward business school
SUBJECT: Business Strategy
Case 1 (20 Marks)
i. What is the best option, in your view, for DD?
ii. Analyse the SWOT factors the DD has.
iii. Why do you think that the proposed alternative is the best
Answer the following questions:
a) What is SWOT Analysis?
b) What are the strength of PTC?
c) What are the weaknesses of PTC for entering into the branded snacks market?
d) What kind of marketing strategy was formulated and implemented for Ringo?
What else need to be done by Ringo so as to enlarge its market?
(8 marks )
i. What do you understand by the term Vision? What is the difference between ‘Vision’ and ‘Mission’? What vision Dr. Sukumar has at the time of inheritance of Dey’s lab? Has it been