Air Jordan’s
A lot of people do know about Michael Jordan’s signature logo. It has become and iconic symbol in sports for many years. Jordan when he came into the NBA signed a shoe contract, which later became known as Jordan. Back in the late 80′s and early 90′s, Nike gave the whole sneaker game a lesson in the importance of marketing. As if it wasn’t enough that Michael Jordan was well on his way to becoming the greatest basketball player ever, his sneakers were becoming legendary in their own right. Besides Mike’s on-court success and the fact that the Air Jordan line of sneakers was on another level of style and design brilliance from anything else on the market, there was some marketing genius at work creating a mystique around Michael and his kicks in a way that had never been executed so brilliantly within the realm of athlete endorsements.
Early in his career Jordan would be in advertisements and he would advertise his shoe by either dunking a basketball or using some sort of prop. Most of the time an athlete is used in his commercials and he wanted to target the youth to buy his product and sooner or later it became a huge hit for everyone. He was a well known basketball player and most young athletes would look up to him and he knew that advertising his shoe he would reel in the youth more so than the adults. His was of advertising has change the way we look at sports. Jordan was a famous basketball player and till this day everyone knows what the air Jordan logo means because he imbedded it in our culture and we just simply know who he is. He was a prolific player and a great marketing person. Most of his audiences were the youth. I could tell mainly because he targeted young athletes to wear his shoes. I think his ads very populist simply because right now everyone in the world knows about his shoes and they have at least seen his commercials once. I can tell because I see people wearing his shoes including myself, and everyone knows...