Kentucky fried chicken

Kentucky fried chicken

  • Submitted By: Sue-Qian
  • Date Submitted: 10/31/2014 10:54 AM
  • Category: Business
  • Words: 3600
  • Page: 15

For this assignment you will write a two-page report. First, print Case Study 1. Study the texts in the case study and analyse the information carefully before you begin to discuss the case in class. Imagine you work for a firm of marketing consultants who have been employed by Pret a Manger to analyse the fast food sector in China and propose suitable strategies for Pret to enter this market successfully. You might find it useful to follow the stages below in preparing your report Identify the problem/s (both key problems secondary issues) Examine possible solutions (and any implications of these) Make suitable recommendations Your report should be about two pages with suitable sub-headings. Do not copy sentences from the case study information. You will be heavily penalised if you do this Text 1 Colonel Sanders March on ChinaRuler of the mainlands chicken roost, KFC parent Yum brands plans another cuisine invasion Mexican food BY CARLYE ADLER/QIANDAOHU Its lunchtime in Qiandaohu, a tiny fishing and tourist town deep in Chinas coastal Zhejiang province. While visitors are off exploring the famous local lake and its 1,000 green islands, residents hang out at the new KFCthe only fast-food restaurant in a place better known for its freshwater shrimp and fish. Hu Hongyi, a 30-year-old accountant, brings his wife and 10-month-old son to the eatery every three or four days. I like the flavors and its reasonably priced, he says. Local high school student Wang Hongting, another KFC diner, says, The food isnt cheap, but its kind of fashionable. Indeed, during the restaurants grand opening in September, eight security guards had to be brought in to help manage the crowd of customers. This happens every time KFC opens a new store, says Wang Weiming, manager of the Qiandaohu KFC. China has often seemed a land of failed dreams for foreign companies eager to sell to 1.3 billion mainland consumers. But for KFC, this frontier has proved unexpectedly bountiful. Since...

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