Key Success Factors:
• Significant Brand Recognition- Every man, woman, and child know Disney, the characters, the movies and at least the look and feel of the theme parks. All generations of today’s society have either had Disney integrated into their lives or a looming presence.
• Variety- Multiple markets provide multiple opportunities for revenue. Although technically in the media industry, Disney is a significant force in the computer software, consumer products manufacturing, and leisure industries.
• Focus on Safety, Courtesy and Capacity- A horror story about a trip to a Disney Theme Park is few and far between. The parks cover a significant amount of land to fend off overcrowding, they have proper security and are in somewhat of a “gated” community, and visitors are always treated right.
• Location- Florida, California, Tokyo, and Paris: all would be classified as vacation destinations. Coincidence? Disney has understood that greater revenues can be retrieved from placing theme parks in areas that can be open year-round or packed when open.
• Customer Service- Key whenever customers and employees meet. Disney has a strong focus on delivering a smile to theme park visitors.
• All Inclusive- While at a Disney Theme Park, visitors will have their accommodations, admission passes, additional entertainment, quality food, and travel covered in one fell swoop.
• Attention to Detail- Whether watching a Pixar film or walking the streets of Disneyworld, stimuli is ubiquitous to the eye. Such aspects are great for young and developing minds who absorb much more than older generations.
• Cross-Marketing- Retail merchandise, movies, and the theme parks all work in a synchronized fashion to promote/advertise other areas of the business.
Conclusion:
Many companies may be much more industry-specific, but Disney realizes the opportunity of a intertwined network of businesses. They focus on having products and services of...