Kudler and E-Commerce
University of Phoenix
Kulder and E-Commerce
The dawn of the internet brought many changes to our world. We now use the internet in almost every aspect of our daily lives and it’s only going to become more prevalent in the future. As soon as companies realized the potential for money making and increasing of their customer based, business on the internet exploded. According to the 1997 National Small Business United/Arthur Andersen survey of small- and mid-sized companies showed that small business with web pages nearly doubled from the years 1996 to 1997 (Applegate 1998). This is the direction that Kulder Fine Foods wishes to go.
Kulder Fine Foods is located in San Diego County and has three locations. Recently Kulder started a frequent shopper program designed to increase its customer base and revenue. However, this is not a typical frequent shopper program because it does something different rather then providing consumers with everyday discounts. Knowing its customers affinity for the finer things in life, Kulder is offering high end gift items like first-class upgrades on a plan ticket (Kulder, 2006). This type of program suits Kulder customers because they are internet savvy.
The start of the Kulder Fine Foods websites opens a new door for the company. Consumers will be able to find the store and store hours on the site. Also customers that are enrolled in the frequent shopper program will be able to check their points online. They will also be able shop for their high end gifts and upgrades online, making it easy for Kulder not to have to keep all of those items in house. The frequent shopper program allows Kulder to track purchase behavior at the individual customer level (Kulder, 2006). This information will help Kulder refine its processes and offerings to best satisfy their valued customers (Kulder, 2006).
Building a website and running a frequent shopper program will require an investment on the...