Kudler Fine Foods Strategy Overview

Kudler Fine Foods Strategy Overview

  • Submitted By: jclark2008
  • Date Submitted: 10/10/2008 10:03 AM
  • Category: Business
  • Words: 1193
  • Page: 5
  • Views: 3

Kudler Fine Foods Strategy Overview
University of Phoenix
September 2008














Kudler Fine Foods Strategy Overview
Company Overview
Kudler Fine Foods is an up-scaled gourmet food store that was founded in 1998 by Kathy Kudler. Kathy had a passion for gourmet foods, but had no prior business experience in operating a gourmet food store. Yet with her determination and her belief that a one-stop shopping experience that offers variety, a quality product and offered at an affordable price could be successful. Successful it was. Kathy’s opened three stores in California; the first store was opened in La Jolla in 1998, the second store opened in Delmar in 2000, and the third store in Encinitas in 2003.
Kudler Fine Foods is a good example of what a business needs to do to successful and manage the marketing process. The four key components of the marketing process are: (1) designing a satisfying product, (2) setting a price for the product, (3) placing the product in a place where people will buy it, and (4) promoting the product. (Nickels-McHugh-McHugh: Understanding Business, Eighth Edition - Marketing: Developing and Implementing Customer – Oriented Marketing Plans, pg .352). Kathy Kudler understood the marketing process as well as the marketing strategy: product, price, place and promotion (Nickels-McHugh-McHugh: Understanding Business, Eighth Edition - Marketing: Developing and Implementing Customer-Oriented Marketing Plans, pg 353). With Kathy’s success came working long hours, seven days a week; she maintained direct control over hiring, ordering and customer service for all stores.



Problem Statement
After reviewing the vision statement for Kudler Fine Foods, one-stop gourmet food store that promises its customers specialty produces, the finest meats products, cheeses, and wines. Kudler Foods wanted to continue to cater to its current target market, the affluent, technological savvy population; by providing an...

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