Research Paper for Kudler Fine Foods
Given the information available through the Virtual Organization link, this paper serves to identify areas where this virtual organization could benefit from further market research, as well as reviewing the development of the organizations marketing strategy and tactics. Kudler Fine Foods is an organization which aims to provide specialty foods in the San Diego Metropolitan area. The organization provides a selection of Bakery, Produce, Meat and Seafood, Condiments, Cheese and also Wines. These items are collective of both the best domestic as well as imported products (Apollo Group, 2011).
As stated on the organizations website, there are three locations, all of them are in California, particularly the San Diego area, to enjoy the products that they offer. The customers are offered a Frequent Shopper program at one of the three locations, this demonstrates variability in the offerings to its customers, which can be both positive and negative. Variability is the differing of the quality of the services offered depending upon who provides the services as well as when and where they are provided (Armstrong & Kotler, 2011). The customers which frequent the other locations may feel left out by this move. Researching areas such as the use of the frequent shopper or loyalty card would be beneficial to the company as it would allow for the customers to continue to be considered loyal but would also give the organization the ability to track the type of spending and products which are favored by customers. It would allow the company to have access to the knowledge of what types of products the customers are interested in and further develop those areas by expanding the items which they sell in those areas.
It would be very profitable suggestion that the organization consider researching offer their products online. There are many other companies online which offer similar items, gourmet food items, this is a popular and...