Class: MBA / 502
University of Phoenix
June 22, 2008
Kudler is interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. For example: Product: “Beginning in Q1, sales will work with purchasing to adjust the product offerings on shelf to reflect the needs of our customers.” Pricing: “The promotions introduced during Q1 such as the frequent purchaser and the cooking classes are designed to be self-funding. To use the cost plus minimum pricing that would allow the company to hits its 5% margin of threshold.” Promotions: “For the sales department, our bonus contingency, in part on the successful implementation of the customers promotion program discussed in this plan. By meeting their intending target revenue of 100% by each quarter for the cooking class social as for the frequent purchasers would allow them to receive a bonus of 1.25% above their base standard commission. And the higher they achieve their goal the higher they bonus will be.” Place: “At this time, we are focusing on improving our existing locations. However, sales is encouraged to actively consider new ways that we can expand our business geographically in the future.” (Cited: Part2: (Tactics by marketing mix, timing, and relationship to strategic sales objectives) from: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM002.htm#002
a. Assess the relative value of the two pieces of market research.
To assess two pieces of market research of Kudler fine foods was by doing surveys to view the people opinion and how they felt about the store services and the convenience of shopping at their stores. Thus, insuring that the stores hours, atmospheres, selection of products and the merchandise sold was a good value for the money. In addition, insuring customer’s satisfaction not only with the store merchandise but also with...