According to Robbins, DeCenzo, Coulter (2011), leadership is defined as the process of influencing an organised group towards accomplishing its goals. The leader is not exclusive in the leadership process. Outstanding leaders display a high level of faith and in the attainment of the vision they articulate. They are highly dynamic individuals who are able to motivate, inspire and encourage others to work towards achieving a common goal.
We have chosen Sir Richard Branson to be the subject of our assignment on leadership as his attitudes and beliefs relate to us. We have an affinity to his leadership style. His controversial methodology of leadership makes him an interesting leader and his charismatic and unconventional personality is alluring to the fun-loving and dynamic individuals like himself.
It was reported on BBC News (1999), that Sir Richard Branson is one of the most popular and successful entrepreneurs in Europe and was knighted by the queen for his entrepreneurship skills. He did not received any formal education in business management but his quest for success and a sharp acumen for business leads to the success of a global brand – The Virgin Group.
Company profile and background:
Virgin is a leading branded venture capital organisation and is one of the world's most recognised and respected brands. Conceived in 1970 by Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness. The strategic option of the Virgin Group is the diversification between its activities. The corporate business is composed by many business units each one competing in a different and particular market.
Virgin has created 360 branded companies worldwide, employing approximately 55,000 people, in 30 countries. Global branded revenues in 2009 exceeded £11.5 billion (approx.US$18 billion). It is estimated that the Virgin Group...