• Visual Learning- These learners may think in pictures and learn best from visual displays like diagrams, illustrations, videos, and hand-outs.
• Learning through speech (Auditory) - Some people learn best through verbal presentations like: discussions, talking things through and listening to what others have to say. Some things may seem confusing in writing, but once said aloud, it is easier to understand.
• Classical Conditioning- through stimulus generalization, stimulus discrimination and repetition, a person’s response is paired with another stimulus that originally doesn’t bring forward a response by itself. Example: a Dog learning that the sound of a bell meant he was going to be fed meat powder.
• Instrumental Conditioning- This learning style occurs as a person learns to carry out behaviors that produce positive outcomes and to avoid any behaviors that produce negative outcomes. They learn that positive outcomes lead to rewards, and negative outcomes lead to punishment.
• Incidental Learning- People learn when they’re not even aware of it. We as consumers recognize many brand names and catch ourselves humming product songs/jingles at any given time.
• Observational Learning- This occurs when people watch the actions of other people around them and tend to imitate their actions. Example: Bobo doll experiment, where young children watch the commercial of a man hitting the doll, and the child will do act aggressively as the man did.
2. I think the behavioral learning theories would best serve as the basis for the greatest marketing impact. If we use Ian Pavlov’s experiment where he rang a bell and then put dry meat powder in a dog’s mouth which caused its mouth to salivate. The dog eventually learned to associate the bell with the meat powder, and began to salivate at the sound of the bell only. This can be used my marketers as well. If they can focus on visual and taste cues that encourage hunger, thirst, or sexual arousal, they can have a...