Subject: Advisory team nominees for exciting new marketing concept
Greetings Fashion Diva Clothing Store Managers,
For those who I have not yet had the opportunity to meet, my name is Angela Elliott and I am the National Marketing Director for Fashion Diva Clothing.
I have some very exciting news to share with all of you! Fashion Diva Clothing is planning to launch a new store-within-a-store concept in the summer of 2015. A small section of each of our 87 nationwide stores will be showcasing “business casual” clothing. In order to ensure a successful launch of this exciting new marketing strategy, I would like to get input from the best retailing minds that our company has to offer. As you well know, when it comes to fashion, it is important to get regional insights from around the country.
I am requesting that each of you nominate one person within our company to serve on an advisory team that will work with our national marketing department to bring our new “business casual” clothing focus to life. I am looking for people with the following qualifications:
At least 5 years of fashion retailing experience
A good understanding of the local business climate in your area
Thorough knowledge of the local fashion retail competition
Excellent team players who are comfortable collaborating long distance, using virtual meeting technologies
While I am asking for all 87 store managers to nominate one person, the team will be limited to no more than eight people. Also, you may nominate yourself if you feel that you have the above qualifications.
Please send me the name of your nominee, along with their resume highlighting their experience in the fashion industry, no later than March 1, 2014. After reviewing all of the nominations, we will be choosing individuals to participate in virtual interviews on March 20th and 21st. We expect to announce the advisory team by April 1st.
I am looking forward to hearing from all of you and assembling our winning team...