Low Cost Carriers

Low Cost Carriers

Incentives for Staff
o Have days Off
o Discount tickets for air travel
o Have family days
o Couple of parties a year
o Make staff feel important
o Commission

Employing Staff
o Employee ambitious young pilots
o Working for Watani will be a good experience for them
o They will except minimum pay
o Employee pilots from the aviation college
o Watani is a great stepping stone for young pilots to go on to better and bigger things if they want to, or they can stay with Watani and feel appreciated
o Higher staff which come from the designated country

Low-Cost Carriers
Low-cost carrier business is defined by three key elements:

Simple products:
 No meals
 No drinks or snacks for free
 Narrow seating (greater capacity)
 Allocated seats
 Free-seating
 No frequent flyer programs

 Non-business passengers
 Leisure traffic
 Price-conscious business passengers
 Short-haul point-to-point traffic with high frequencies
 Aggressive marketing
 Secondary airports

Low-cost operating costs:
 Low wages,
 Low airport fees;
 Low-costs for maintenance,
 Cockpit training and standby crew due to homogeneous fleet
 High resource productivity:
 Short ground waits due to simple boarding processes,
 No air freight,
 No hub services,
 Short cleaning times;
 Lean sales (high percentage of online sales).

All these elements when combined together bring several advantages to the low-cost carriers’ markets, customers, and destinations. With low-cost carriers, networks and routes are designed or redesigned around the needs of the local passengers, thus making connections a byproduct of operations.

Suggestion about what to offer customers
• Offer at least 2 quality hot meals at reasonable price AED 15-22(maybe traditional middle eastern food)
• Soft drinks at AED 3
• Offers tea, coffee
• Offer free nuts or any snack
• Offer them juices as well for AED 3
• Portable DVD players...

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