• Submitted By: aihui
  • Date Submitted: 05/24/2013 3:06 AM
  • Category: Business
  • Words: 2469
  • Page: 10
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1. Introduction to the company 2. Company History and Background 3. Company Vision, Mission & Business Philosophy 4. Management Structure 5. Management Styles Used 6. Motivation Theories Used 7. Management of Staff 8. Conclusions 9. References |

Introduction to McDonald’s Malaysia

Giving back has always been fundamental to our business since Ray Kroc founded McDonald’s more than 50 years ago. Our communities give us so much in return not just by supporting our business but also by increasing our brand visibility and strengthening our relationships with our stakeholders. McDonald’s uses three key strengths – our scope, our people and our profits - to make a meaningful and lasting impact on the global communities where we live and work. The real strength of McDonald’s community involvement lies with GARSB and our franchisees who provide grassroots
support to their local neighborhoods. Day in and day out, we make a solid effort to contribute positively to our communities in dynamic ways, among those include: Supporting health, recreation, and other community programs,Providing aid during natural disasters and other emergencies, and Contributing to local community development. The team continued to provide Orange Bowl and burgers until the rescue work ended on 30 May 2009.


McDonald’s History and Background
Word of their success spread quickly, and a cover article on their operations in American Restaurant Magazine in 1952 prompted as many as 300 inquiries a month from around the country. Their first franchisee was Neil Fox, and the brothers decided that his drive-in in Phoenix, Arizona would be the prototype for the chain they envisioned. The resulting red-and-white tile building with a slanting roof and the “Golden Arches” on the sides became the model for the first wave of McDonald’s restaurants to hit the country, and an enduring symbol of the industry.
The McDonald brothers actually designed the assembly line...

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