TABLE OF CONTENTS
CONCEPT & DESIGN 2
PRODUCT DEFINITION 3
THE LAUNCH CAMPAIGN 4
Public Relations 6
The principal aim of the management project report is for me to prove the understanding and knowledge of the different subjects taught as school for the past three years, this knowledge must be reflected by producing a report describing the different challenges and decision-making process that as a student I will face during the project development.
As third year students, we are being prepared to manage the challenges of the outside world; therefore the management project class objective is to simulate what managers, in this case us, must do to accomplish and manage potential businesses, and also the importance of working in teams.
The project is being carried out in teams, and fortunately the group its being chosen by ourselves giving us the advantage to work with people who we know will perform and come up with ideas in similar ways to ourselves, the members of my team are Beulah Howard and James Belsey in charge of the Human Resources area, Craig Buckley and Joe Dolpire in charge of the Market Research, Xavier Chan responsible for the financial part and myself in charge of the Launch Campaign.
Our aims and objectives as a team is to create, develop and present a project that would reflect our abilities and creativity as hospitality students; we will attempt to demonstrate to the audience a project that would impress them.
CONCEPT & DESIGN
“Drift Away With Us”
Tonga Soa Luxury Cruises
As a management team we decided to turn the basic luxury resort concept into something out of the ordinary, we are going off land to jump into the ocean and create a new concept of luxury water hotel. Our company’s vision is to pamper our potential guests with the latest and most luxurious Catamarans in the market. The main concept of our water hotel is “luxury with simplicity” we...