Running Head: ANALYSIS
Marketing Audit
Table of Contents
1. Executive Summary……………………………………………………………………….3
2. Introduction………………………………………………………………………………5
3. Environmental Aspects…………………………………………………………………..5
a) Markets………………………………………………………………………5
b) Customers……………………………………………………………………6
c) Competition…………………………………………………………………8
4. Marketing………………………………………………………………………………..9
a) Objectives…………………………………………………………………...9
b) Strategies…………………………………………………………………….10
c) Tactics……………………………………………………………………….11
d) Four Ps……………………………………………………………………….12
1. Product………………………………………………………………………12
2. Price………………………………………………………………………....12
3. Place…………………………………………………………………………13
4. Promotion……………………………………………………………………13
e) Marketing Information System………………………………………………14
5. Key Findings…………………………………………………………………………..…14
6. Recommendations and Conclusion………………………………………………………15
7. References……………………………………………………………………………….17
Executive Summary
The Marketing Audit is said to be very important from the organization growth point of view. The importance of the concept is gained with this that it allows the organization to make the functioning better and up to the mark. The marketing audit basically reviews the marketing system of the organization. The effectiveness of the audit can be received in a way that how effectively it helps the organization to meet out the goals and the objectives. The auditing is carried at various respects that are the environmental and the marketing aspects.
The environmental aspects constitute the customers, competition and the market. All these three are recognized to be very important from the point of view of the organization success and development. The customers serve to be the most vital part and that is why it is very imperative to meet their needs and demands. The...