SUMMER PROJECT REPORT
ON
STUDY AND RECOMMENDATIONS FOR EFFECTIVE DISTRIBUTION MODEL FOR
FOREIGN EXCHANGE BUSINESS AT THOMAS COOK BRANCHES
For
Under the Guidance of
Mr.Vinoth Kumar,
Chennai Area Manager,
Thomas Cook Foreign Exchange Services
Submitted in partial fulfillment of the requirement for the award of Degree of
Master of Business Administration
By
Student’s Name :NIVAS R
Roll No: 29034
BHARATHIDASAN INSTITUTE OF MANAGEMENT
(School of Excellence of Bharathidasan University),TIRUCHIRAPPALLI 620 014
SUMMER INTERNSHIP PROJECT-THOMAS COOK FOREIGN EXCHANGE SERVICES
ACKNOWLEDGEMENT
I sincerely thank Asian Paints for providing me with an opportunity to pursue my internship
at their organization. I extend my thanks to my mentor Mr.Vinoth Kumar , Area Manager ,
Chennaifor providing me the necessary guidance and road map for successful completion of
the project.
I am thankful to Mr. Haridas Menon, Branch Manager Spencer’s for facilitating all
convenience throughout my project.
Most importantly I would like to thank Mrs. Aishvariya , Ms Niveditha and Mr. Uma
Mageshvaran for their valuable inputs and support
I am grateful to the Director and all the Faculty members of BIM, Trichy, for supporting
me and providing valuable guidance in all my endeavors.
Nivas.R
Study and recommendations for effective distribution channel for foreign exchange services at
Thomas cook branches
Page 2
SUMMER INTERNSHIP PROJECT-THOMAS COOK FOREIGN EXCHANGE SERVICES
CONTENTS
1 Company overview
4
1.1Foreign Exchange Services
4
2
Scope of the project
4
3
Study on the existing distribution model of Thomas Cook Foreign
Exchange Services
5
4
5
3.1Market research
6
Feasibility study on the Online Forex Store
8
4.1Market research
8
4.2 Threats
10
Increasing Consumer Walk-ins at Spencer’s Plaza Branch 10
5.1 Market Research on the Shopkeepers of Spencer’s Plaza 11
5.2Promotional...