A PROJECT REPORT ON
“Consumer view on Marico’s Parachute Hair Oil”
SUBMITTED BY
Sanchit Ashok Goyal
ROLL NO. 2012-040
BATCH: 2012-14
GUIDED BY
Prof. Rusha Das
PROJECT REPORT SUBMITTED IN PARTIAL COMPLETION
OF
MMS (SEMESTER IV)
TO
DURGADEVI SARAF INSTITUTE OF MANAGEMENT
STUDIES
MALAD, MUMBAI
UNIVERSITY OF MUMBAI
MARCH 2014
1
Durgadevi Saraf Institute of Management
Studies
Certificate of Completion
This is to certify that Mr. Sanchit Ashok Goyal has completed the
Capstone Project entitled “Consumer view on Marico’s Parachute
Hair Oil” for March 2014 under my guidance.
To the best of my knowledge the Report submitted by him is original; no
part of the report has been submitted for award of any other degree
fellowship or other similar titles or prizes.
Signature of the Faculty Guide
Faculty Guide:
Date:
Place:
Mumbai
2
Durgadevi Saraf Institute of Management
Studies
STUDENTS DECLARATION
This is to declare that the study presented by me to Durgadevi Saraf
Institute of Management Studies, in partial completion of the MMS
under the title “Consumer view on Marico’s Parachute Hair Oil” has
been done under the guidance of Prof. Rusha Das for March 2014.
Place: Mumbai
Signature of the student
Date:
MMS
(2012-040)
3
Acknowledgement
I take this opportunity to thank Prof. Rusha Das for her able guidance and
valuable suggestions, which helped me in completing the project work in time.
I take immense pleasure in thanking Dr. Sharad Kumar, Director, Durgadevi
Saraf Institute of Management Studies, for having permitted me to carry out this
project work.
I owe my thanks and appreciation to the entire staff of DSIMS for their cooperation and assistance during the course of my Project.
I hope that I can build upon the experience and knowledge that I have gained
in my Capstone Project in coming future.
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TABLE OF CONTENTS
Chapter
No.
Title
Page No.
1.
Situational...