Marketing Analysis of Nokia
As I sat around and pondered for 6 and ½ weeks, what I was going to do for my marketing analysis it finally hit me. I needed to write about something even if I did not have a passion for it. I chose to write about Nokia, the world leaders in mobile telecommunications. Everyone has a mobile phone in some way, shape or form and I thought I may do well. The need a mobile phone has satisfied are there is no need to stay by the phone to wait on an important phone call if there are other errand that need to be done, access to the e-mail without having to search for a computer to accomplish this goal, easily able to contact children if they are involved in after school activities, and just a wide variety of fulfillments. There is always a history behind a successful company and I thought that I would start there.
In 1865, Fredrik Idestam, an engineer built a wood pulp mill in southern Finland and starting manufacturing paper and other paper goods. Due to the high European demand for paper Nokia became very successful. The hydroelectricity that the wood pulp used attracted Finnish Rubber Works and they form a factory in Nokia, Finland. Also during that era Finnish Rubber Works started using Nokia as their brand name. As time passed a great deal of Nokia’s products were exported to Russia, United Kingdom and France. To back up a little Finnish Rubber Works manufactured rubber products such as tires, industrial parts, raincoats, and much more.
After World War II, Finnish Rubber Works purchased nearly all of the Finnish Cable Works shares and consolidated into the Nokia Group by 1967. The Finnish Cable Works manufactured cables for telephones and telegraphs. By this time Nokia had established global success in telecommunications. In 1960s, Nokia Group also established Cable Works Electronics department which started to research semiconductor technology and also generated 3% of all Nokia Group net sales. Nokia started to...