Marketing and Customer Relationship Concept Worksheet
Table for Assignment One
A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization
Perception is the process in which an individual selects, organizes, and interprets information to create a meaningful picture of the world. Arron Weiss is not interested in our idea of CRM because his perception of us is not positive because implementation of ERP by Z Wing was a failure. Chapter 3 Kerin. (2006). Marketing. (8th ed.). New York: McGraw-Hill.
At my job, I was perceived to be a teacher who drinks sodas in class because when I was observed the representative saw a sprite can on my desk. This left her with the perception that I drink sodas during class.
Competition refers to the alternative firms that could provide a product to satisfy a specific market's needs. Z Wing occupies 50% of the world’s aircraft market; its main competitor Janssen compiles 47% of the market. Chapter 3 Kerin. (2006). Marketing. (8th ed.). New York: McGraw-Hill.
My Sophomore year in college, I was in competition for the starting quarterback job with Phillip Rivers.
Intranet is a web based, internet network that is used with an organization. The innovation “In Touch” will allow business passengers to use the “intranet”, and to access companies email and internet. Chapter 3 Kerin. (2006). Marketing. (8th ed.). New York: McGraw-Hill.
At my job we have an intranet based network which allows all teachers to access their roles, email, and grade reports.
Learning is behaviors that result from continuous experience and reasoning One of the solutions that Arron asked for us to come up with is training. The choices are instructor led training, where you will learn you job/assignment by an instructor, or self-paced training, where you learn from you own experience. Chapter 5 Kerin. (2006). Marketing. (8th ed.). New York: McGraw-Hill.
As a school teacher, I stress to...