MARKETING AND TRADE PRACTICES IN THE DISTRIBUTION OF SELECTED FRUITS
CASE STUDY: AKURE, ONDO STATE. NIGERIA
In botany, a fruit is the ripened ovary—together with seeds—of a flowering plant. In angiosperms (flowering plants), an ovary is a part of the female reproductive organ of the flower. Specifically, it is the part of the carpel that holds the ovule(s); after pollination, the ovary will grow into the fruit, while the ovule(s) become the seed(s). In many species, the fruit incorporates the ripened ovary and surrounding tissues. Fruits are the means by which flowering plants disseminate seeds.
(Number one producer in the world). Mangoes are grown in 85 countries and 63 countries
provide more than 1000 metric tones a year. Total world production was 24 420 116
98% of total production. Despite lack of encouragement as to large scale production of
tropical fruits in the country, Nigeria still occupies the 8th position in the world ranking of
mango producing countries as at 2002 (see table 1). This is instructive as it suggests the
potential of tropical fruits in Nigeria. The main producing states in the country include
Top 10 countries and % of world production
India (40%) 6. Pakistan (4%)
China (13%) 7. Philippines (4%)
Thailand (6%) 8. Nigeria (3%)
Mexico (6%) 9. Brazil (3%)
Indonesia (5%) 10. Egypt (1%)
Major Producing Countries of the different Types of Citrus Fruits.
Oranges
Brazil, United States, Mexico, India, Spain, China, Iran, Italy,
Egypt, Indonesia.
Small citrus
Nigeria, China, Syria, Guinea, Japan, Saudi Arabia, India,
Sierra Leone, Angola, Tunisia.
Lemons and limes
Mexico, India, Iran, Spain, Argentina, Brazil, United States,
China, Italy, Turkey.
Grapefruit
United States, China, South Africa, Mexico, Israel, Cuba,
Argentina, India, Turkey, Tunisia.
From the table, it can be seen that Nigeria ranks first in small citrus production. The...