COLLEGE OF BUSINESS AND ADMINISTRATIVE AND FINANCIAL SCIENCES
GRADUATE SCHOOL OF BUSINESS
CASE STUDY AND ANALYSIS
On June 23, 2006, Cadbury Schweppes PLC (Cadbury), the world’s leading confectionery company, announced a recall of one million chocolate bars spanning seven product lines from markets in the UK and Ireland.
In a press release, Cadbury mentioned that this was being done as a precautionary measure after traces of Salmonella Montevideo1 were found in some of the product samples. Simon Baldry, Managing Director of Cadbury UK, said, “We’ve been making chocolate for over 100 years and quality has always come first. We have taken this precautionary step because our consumers are our highest priority. We apologize for any inconvenience caused.”2
However, reports indicated that Cadbury had recalled its products after being forced to do so by the Food Standards Agency (FSA)3 . The salmonella contamination was believed to have been caused by a leaking drain pipe at Cadbury’s Marlbrook plant, near Leominster, Herefordshire, UK.
I. POINT OF VIEW
Throughout history chocolate has been associated with romance and sharing.
Today the richness and smoothness of Cadbury chocolate is what makes it one of the world's favorite treats.
Discover everything here that you want to know about Cadbury and chocolate, from historical facts to delicious recipes.
Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian...