University Babes-Bolyai
Faculty of Economic Sciences and Business Administration
Marketing mistakes
MOTOROLA’S marketing mistakes
Student : Balc Laurentiu Bogdan
MDAE 2 years
Motorola’s marketing errors
Motorola Inc. is an American, multinational telecommunications company based in Schaumburg, Illinois. It is a manufacturer of wireless telephone handsets, also designing and selling wireless network infrastructure equipment such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products include set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consist mainly of wireless voice and broadband systems used to build private networks and public safety communications systems.
Motorola creates numerous products for use of the government, public safety officials, business installments, and the general public. These products include cell phones, laptops, computer processors, and radio communication devices. The Motorola RAZR line has sold over 120 million units bringing the company to the number two mobile phone slot in 2005.
Divisional Products:
Enterprise Mobility Solutions: Headquarters, located in Schaumburg, IL, comprises communications offered to government and public safety sectors and enterprise mobility business. Motorola develops analog and digital two-way radio, voice and data communications products and systems, mobile computing, advanced data capture, wireless infrastructure and RFID solutions to customers worldwide.
Home & Networks Mobility: Headquarters, located in Horsham, PA, produces end-to-end systems that facilitate uninterrupted access to digital entertainment, information and communications services via wired and wireless mediums. Motorola develops digital video system solutions, interactive set-top devices, voice and data modems for digital...