Businesses today constantly try to reach its goals through creating strategic brand recognition. Despite the theorizing on scientific research, the practice of using smell in businesses has grown into a major industry in recent years. Brand recognition helps to creates brand loyalty, increase sales, bring more customers in, and gets customers to stay longer. Many brands fail to make use of their customers’ sense of smell. So using the right scents is a fantastic opportunity for our customers to differentiate their brand from their competitors. Because the memories we form through scent can persist longer that other kinds of information, smells are seen as a way to form stronger brand association. Sensory cues repeated over and over again produces brand recognition. Scent marketing will help our potential customers receive a new dimension of their brand by reaching the emotional triggers of their targeted audience. As well scents used in the appropriate settings can divert you purchasing interest and your perception of the quality of a product.
Customer service excellence will give us the competitive advantage that we need to grow in this business competition. In today’s customer oriented business environment, "people skills" are critical for personal and organizational success. Best customer service practices seek regular engagement with the customer and take advantage of every customer contact.
Our products would be called “Power Scents” and would be a combination of different scents for different environments and market segments. Our experts would work closely with our potential customers with choosing what would work best for their business. We would offer specific combinations of scents for different businesses like smell of fresh made bread in supermarkets or bakeries. We would also make it possible for the customers to create their own individual fragrances that express their unique taste and individuality of their...