Table of Contents Page
Product (Service) 4
Consumer Trends 6
Market Trends 8
Goals, objectives, and expected results of the advertising plan 9
Key Messages 10
Marketing Tactic Recommendations 11
Media Selection 12
Snake River Lodge & Spa is located in Teton Village, at the base of the Jackson Hole Mountain. Snake River Lodge & Spa is located minutes from Grand Teton and Yellowstone National Parks with 156 beautiful guestrooms and condominiums. The Snake River Lodge & Spa offers their guests an unforgettable experience with its breathtaking landscape and views, infinite activities and a vast array of amenities. Snake River Lodge & Spa is designed with a Western style that reflects the appeal of a very unique destination and includes a stunning indoor/outdoor pool, hot tub and sauna, five-story spa, exercise facility, and ski valet (“800-329-9205”).
The Newport Hotel Group purchased the Snake River Lodge & Spa on August 23, 2012 for an asking price of $8.4 million last year. The Newport Hotel Group is a Rhode Island based company with hotels mainly situated on the East Coast. By expanding into the West, the hotel group has plans to place their stamp and influence on this striking resort (“Snake River Lodge Sold”).
Overall, the occupancy rate has increased at the Snake River Lodge & Spa over the 2012-2013 seasons, but seems far from reaching its potential especially during the slower months of October and April. Two elements were favorable within the ski industry in Wyoming during the 2013-2014 season; the consumers desire to continue to spend on discretionary items...