Assessment AT2: Develop A Business Plan
2. Analyze and interpret the current business environment, goals and objectives embedded in the case study.
Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. Their primary business function is delivering medium to large size packages across metropolitan Sydney. The business has a good reputation in the marketplace for reliability and value for money. After a slow start entering the competitive delivery market, Fast Track Couriers has built a solid reputation over the past 12 years, and this has been reflected in their growth and profit margins. Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their customer base. They are limited by their geographic location, as they currently do not deliver outside of the Sydney metropolitan area.
The company has been marketed through direct sales, telephone, internet listings and mail-outs. Through a program of telephone follow-up to ensure customers’ ongoing satisfaction with the business, Fast Track Couriers has an admirable 87% retention rate for existing customers. Although sales and profits have increased each year by an average of 5%, the owners are looking to move forward by delivering to regional areas in NSW.
3. Consult with your assessor (assume the assessor is a key stakeholder) and discuss and agree upon performance objectives and measures.
I had a meeting with my assessor and we got agreed upon performance objectives and measures.
4. Document a business plan to assist the organization to achieve its goals.
1. Executive Summary
This is an overview of your business and your plans. It comes first in your plan and is ideally only 1-2 pages.
2. Company Overview
The company overview provides a quick review of the company’s legal structure and location, as well as some background on the company’s history if you’re writing the plan for an existing business.
3. Products and...