Marketing Project on Microsoft Surface

Marketing Project on Microsoft Surface

  • Submitted By: bazbaz
  • Date Submitted: 05/23/2010 5:17 AM
  • Category: Business
  • Words: 2382
  • Page: 10
  • Views: 3


I. Introduction 3
II. What is Microsoft Surface? 3
III. How does Microsoft Surface work? 4
IV. History 4
V. Features 5
 What is new in Microsoft Surface 1.0 SP1? 5
VI. Specifications 6
VII. But why do I need Microsoft Surface? 6
VIII. Industry opportunities 7
IX. SWOT Analysis 8
 Strengths 8
 Weaknesses 9
 Opportunities 9
 Threats 9
X. Microsoft Surface market 10
XI. Marketing Plan 11
XII. Conclusion 11
XIII. References 12

I. Introduction
Microsoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA and employs about 93,000 people, its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.

The company was founded on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Many of its products have achieved near-ubiquity in the desktop computer market.
The company's initial public stock offering (IPO) was in 1986; the ensuing rise of the company's stock price has made four billionaires and an estimated 12,000millionaires from Microsoft employees.

Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software."
II. What is Microsoft Surface?
Microsoft Surface is a multi-touch product from Microsoft which is developed as software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of gesture recognition. This could involve the motion of hands or physical objects. It was announced on May 29, 2007 at D5 conference.Initial customers will be in the hospitality businesses, such as restaurants, hotels, retail, public...

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