DESIGNING THE MARKET STRATEGIES FOR THE “LOTUS” BEDROOM, at FOREST GROUP
Marketing is, quite simply, the most important part of any company today.
No questions, no ifs, no buts!
If you have no marketing, you have no customers. With no customers, you have no need for finance, HR, production and administration (although these divisions may claim otherwise).
No matter whether you are a not-for-profit organization, a government body, a sporting or religious body, or a public or private company, marketing is, and has to be, the heart of any organization.
CHAPTER 1: Company Presentation
1.1 General presentation of the company
CHAPTER 2: The Marketing Environment at Forest Group S.A;
2.1 SWOT Analysis
2.1.1 Internal Environment
2.1.2 External Environment
220.127.116.11 Macro Environment
18.104.22.168 Micro Environment
22.214.171.124 a. Business Partners
126.96.36.199 b. Competition
CHAPTER 3: The Market Strategies;
3.1 The role of the market strategy
3.2 The types of market strategies
3.3 Steps in elaborating the market strategy
3.4 The market strategy – the core of the company’s marketing policy
3.5 The current market strategy of the company
3.6 Marketing Audit
CHAPTER 4: The Marketing Mix Strategies
4.1 Establishing the scope and the strategic objectives for the “Lotus” bedroom
4.2 Researching the market
4.3 Formulating the marketing mix strategies:
4.4 Implementing the selected strategies in the company’s marketing policy.
CHAPTER 1: COMPANY PRESENTATION
1. General Presentation of the company
FOREST GROUP is one of the top wood manufacturing companies in ryhunga. It has its headquarters in Budapest, on Kosta Lulchev Street nr.25.. The company’s juridical form is a Joint Stock Company with private capital, and has been set up in...