Astute Solutions Customer Case Study
McDonald’s Corporation is the world’s largest food service retailer with more than 30,000 restaurants in over 100 countries. McDonald’s USA relies on Astute’s solutions to provide improved data capture, quicker issue resolution and real-time reporting while integrating the company’s extensive restaurant database into a centralized location. Astute Solutions’ PowerCenter also provides greater flexibility and functionality to the organization, which has been key to supporting their evolving business needs.
McDonald’s Improves Customer Satisfaction and Franchise Relations
with Astute Solutions’ PowerCenterTM
McDonald’s recognized a growing trend in the Quick Service Restaurant industry toward accurate and timely customer service. Choosing the right technology solutions was key to helping them meet their goals. With Astute Solutions, they found a partner that was able to provide the innovation and technology they required as well as the service and support they demanded.
When you serve more than 25 million people in the United States each day, leveraging the right CRM solution is important. McDonald's customer satisfaction contact center was quickly outgrowing their CRM system. This system lacked the functionality to meet their evolving business needs and it was time to look for a better solution.
and extensive. We evaluated more than 30 potential vendors. Fortunately for us, Astute Solutions was among the contenders, and was a leading candidate from the start."
• Increase data capture with regard to customer feedback and satisfaction • Provide both McDonald's franchisees and corporate management with realtime access to customer data • Integrate the company's extensive and constantly changing restaurant database into a reliable CRM tool • Gain robust and actionable reporting capabilities that provide measurable customer satisfaction results from the national to franchise level •...