McDonald is the world's largest fast food restaurant, serving nearly 58 million customers daily. It sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. It has begun to offer salads, wraps and fruit more recently. Many McDonald's restaurants have a playground for children and advertising geared toward children, and some have natural style such as lounge areas and fireplaces, and eliminating hard plastic chairs and tables.
McDonald’s Corporation held a minority interest in a UK-based sandwich retailer until 2008. It also owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007. The company has expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps.
The story of McDonald’s started in 1954, when its founder Raymond Kroc saw a hamburger stand in San Bernardino, California and envisioned a nationwide fast food chain. Kroc proved himself as a pioneer who revolutionized the American restaurant industry. Today McDonald’s is the world’s largest fast food chain serving 47 million customers daily. McDonald’s is now one of the most valuable brands globally, worth more than $25 billion. The Golden Arches and its mascot Ronald McDonald have gained universal recognition. Though the company has roots in the US, McDonald’s today has become an accepted citizen of the world.
McDonald’s is now, one of the world’s mightiest consumer marketers. Its brand valuation is $25 billion, marketing the ninth most valuable brand in the world. McDonald's target market is every segment of the demography. The segments of the demography are family life-cycles, gender, age, Nationality, Income, Generation and Race. Strong market position as the largest foodservice and fast-food retailing chain in the world is bolstered by robust all-round growth witnessed by the company. However, growing health consciousness among customers has added...