What is the point if view that the article is expressing on the fur fashion trade? How does the author seek to persuade you of this view?
The article has a very plainly explained and elaborately expressed that it is completely against the fur fashion trade and the wearing of fur. It lets us know that it thinks the fur trade in fashion is unethical, inhuman and should be stopped.
The author promotes the articles opinion in a number of different ways in which it seeks to persuade us, as the reader to agree.
The headline, “Aborted lambs are new fashion victims” uses emotive language which provides a shock value as well as being informative. The subheadings give more information about what the article is going to be about. It also uses emotive words for example “cruellest” and “attack”.
The article is dominated by a large picture of a young, attractive model wearing a coat made of astrakhan by famous designers Dolce & Gabbana. The picture refers to the article on how much fur is actually used. It also attracts attention as you look in amazement at this extravagant, magnificent coat, but after you have read the article and realize what horrific measures were taken to make it, you get filled with disgust and feel appalled at how this coat was made.
In the left hand side of the page, there is an eye-catching picture of a few well known people, who appear to be naked, standing in the window of a shop, protesting against the trade in animal fur. Their assumed nakedness drags our eyes to the slogan that is covering their ‘unmentionables’. It is a play on the words as they are literally doing what the slogan says. They are “turning their back on fur”. Madonna is also pictured wearing an astrakhan coat. This makes the article more personal as many people know who she is and can therefore refer to it.
The headline, subheading and slogan are all very prominent so you know what the article is about before you have read it. This informs us right away of the...