THE IMAPCT OF THE NEW MEDIA
This report brings a brief introduction to media. It is conjured to explore the endless
possibilities, the effects and the impact of the new media where online media plays a
crucial, interesting and functional role.
This report also aims to discuss how online media can possibly shape the face of news,
being presented to us in the near future, including the endless advantages and
disadvantages online media brings to us.
1.1 INTRODUCTION TO MEDIA
Media is a social tool in our lives. They are newspapers, radios, television, films and
the internet, media is everywhere. There is no denying the heavy importance and
reliance of media as a communication tool in our society.
We are exposed to media everyday. In fact we seek knowledge through media. We
want to know what is happening around the world, in our country, the latest political
developments and even seek to unwind through the various forms of media.
There is no denying the heavy influence media has over our thinking. For example,
when we read about happy news or watch a generally happy film, we are bound to
feel happier and in the unfortunate case of sad news, we will in turn feel sad too. Its
pretty scary thinking about how a person’s work in media can have such a heavy
influence on our minds. But this is the exact same reason why media is so powerful
and often used to manipulate people’s minds. A true leader understands the
significance of media and uses it effectively to scale his power by controlling media.
1.2 THE IMAPCT OF THE NEW MEDIA (ONLINE MEDIA)
The media of today has been very prominently influenced by the internet. This is what
we like to call the New Media.
In fact it’s no longer about getting your daily edition of the morning papers but
logging in to the net at 3am in morning to get the latest happenings. News is fickle
and ever changing. It...