Media Today

Media Today

THE IMAPCT OF THE NEW MEDIA
(ONLINE MEDIA)

ABSTRACT

This report brings a brief introduction to media. It is conjured to explore the endless

possibilities, the effects and the impact of the new media where online media plays a

crucial, interesting and functional role.

This report also aims to discuss how online media can possibly shape the face of news,

being presented to us in the near future, including the endless advantages and

disadvantages online media brings to us.

1.1 INTRODUCTION TO MEDIA

Media is a social tool in our lives. They are newspapers, radios, television, films and

the internet, media is everywhere. There is no denying the heavy importance and

reliance of media as a communication tool in our society.

We are exposed to media everyday. In fact we seek knowledge through media. We

want to know what is happening around the world, in our country, the latest political

developments and even seek to unwind through the various forms of media.

There is no denying the heavy influence media has over our thinking. For example,

when we read about happy news or watch a generally happy film, we are bound to

feel happier and in the unfortunate case of sad news, we will in turn feel sad too. Its

pretty scary thinking about how a person’s work in media can have such a heavy

influence on our minds. But this is the exact same reason why media is so powerful

and often used to manipulate people’s minds. A true leader understands the

significance of media and uses it effectively to scale his power by controlling media.

1.2 THE IMAPCT OF THE NEW MEDIA (ONLINE MEDIA)

The media of today has been very prominently influenced by the internet. This is what

we like to call the New Media.

In fact it’s no longer about getting your daily edition of the morning papers but

logging in to the net at 3am in morning to get the latest happenings. News is fickle

and ever changing. It...

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