Department of Communication Studies, University of Pune.
SUBMISSION OF A MINI DISSERTATION “MENS SOAP OPERAS”
To study viewership trends for Marathi soap operas amongst men in prime time
Submitted by: pranit patil .
SUBJECT CODE : 302 A/ 303 A
Certificate: This is to certify that Mr. Pranit Vijay Patil, a student of department of communication studies, university of Pune has completed his final year 3rd semester research mini dissertation titled “ MENS SOAP OPERAS” To study viewership trends for Marathi soap operas amongst men in prime time during month of October 2009. This dissertation is submitted for the partial fulfillment of the requirements of master in communication studies (M.Cm.S) programme conducted by department. I have guided him on various topics and methods during this project.
Pune- 411007 November 2, 2009 Research guide
TABLE OF CONTENTS SR NO 1 2 3 4 5 6 7 8 CHAPTERS Introduction Review of literature Aims and objective Methodology Process of research Data analysis result and discussion Appendix PAGE NO 4 6 11 12 16 17 21 24
Research query: To find out behavioral patterns of men’s who watch Marathi soap operas in the age group of 21 to 35/ 36 to 50/ and above 50 Introduction: In India there is a basic assumption or a myth of society regarding soap operas is that they mainly made for female audiences because of all that drama and stereotype characters with lots of exaggeration and melodrama in their acting style and because of that females attracted towards soap operas but consciously or unconsciously they viewed by male too. India is a country where relationships, whether good or bad, are given a lot of importance. The much maligned saas-bahu relationship is the hot topic of discussion in many a woman gathering, and this aspect has very cleverly been cashed upon by the makers of daily soaps, to keep the women audience glued to the idiot box. by showing people as so wily and...