Retail value sales in the shaving and hair removal market stagnated
in 2013; however, a focus on new product innovation has seen the
category return to growth. Expanding into new and niche areas such as
male body hair removal, laser and IPL (Intense Pulsed Light) home
devices among others presents an opportunity to retain sales growth
in the market.
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Table of Content
Introduction
Products covered in this report
Abbreviations
Executive Summary
Market growth returns in 2014
Figure 1: UK best and worstcase forecast for value sales of shaving
and hair removal products, 200919
The ageing UK population poses a threat
Shaving preparations increase share of launch activity
Figure 2: New product launches in the UK shaving and depilatories
market, by product type, 201114
Three quarters of hair removers choose wet shaving
Figure 3: Hair removal methods, June 2014
Razors innovations top NPD interest
Figure 4: Interest in new product development, June 2014
Young women remove pubic hair to feel attractive
Figure 5: Attitudes towards body hair, June 2014
What we think
Issues and Insights
Men’s body hair removal becomes a focus for the market
The facts
The implications
IPL, laser and hair retardant products threaten the market
The facts
The implications
Trend Application
Trend: The Real Thing
Trend: Extend My Brand
Trend: Life Hacking
Market Drivers
Key points
Ageing population threatens the market
Figure 6: Trends in the age structure of the UK population, by
gender, 200919
Salon beauty spend falls
Figure 7: Trends in proportion of people spending extra money on
beauty, June 2010June 2014
Over a quarter took a beach holiday in 2013
Figure 8: Last holiday type, November 2013...