Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. On October 1, 2005, Procter & Gamble finalized its purchase of The Gillette Company. As a result of this merger, the Gillette Company no longer exists. The merger created the world's largest personal care and household products company.
Proctor & Gamble Procter & Gamble Co. Latest from The Business Journals P&G finds challenging road in AsiaCintas, P&G, other firms form Green Business CouncilObama plans 0M to boost manufacturing Follow this company remained the nation's largest advertiser in 2010. In fact, the company ratcheted ad spending up 18 percent during the year. That's according to the latest ranking from Advertising Age magazine, which tracks the 100 largest advertisers in the U.S. Cincinnati-based P&G (NYSE: PG), the parent of Gillette among others, spent $4.6 billion in advertising in 2010, up from $3.9 billion in 2009.
Gillette’s main method of promotion is geared towards young men. Current promotions include sponsorship of sports events such as the….. The advantage of a gentleman that
uses Gillette grooming products is the variety of products……..Gillette. Apart from Gillette's various razor models, the company began producing shampoo and conditioner combinations, deodorants, hair gels, and body washes within this past year.
The overall goals that we want to obtain with our mixture are to promote more that just a razor, Gillette now offers a variety of skincare and hair products to men that are more in tune with their appearance. The Promotional Mix will have emphasis on multi prospects of advertising, public relations, personal selling, and sales promotion.
With our skincare, hair care, and body wash, we have determined our objectives are multitudes of awareness to the normality of a metrosexual male. Society has “mainstreamed” the metrosexual male...