Since its first release on April Fool’s Day 1976, Apple has gained notoriety for its product innovation, technological advances, and customer loyalty. Over the years, Apple has introduced to consumers several successful product launches such as the iPod, iPhone, iPad, iTunes and the Mac. Apple offers products and services across five operating segments: Japan, Americas, Europe, Asia Pacific and its retail stores. Apple is widely recognized as a leading innovator in a highly competitive market. To remain competitive, the company believes that continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technology (Marketline, 2013). To remain competitive, Apple periodically must evaluate its organizational structure and determine if departmental teams are efficiently and effectively accomplishing its goals. After evaluating the current structure, it has been determined that the addition of a small market division would benefit Apple in this highly competitive market.
The current organizational structure has proved very successful for Apple. Other companies have attempted to mirror Apple’s success, and none have come close. Apple’s service is exceptional, and there have been minimal gaps in new product releases. Apple could maintain customer loyalty by offering specialized services such as the Genius Bar and Apple Care. Apple’s successes are direct results of its superiority in innovation and technology.
The last change to the organizational structure was made in 2012, resulting in the addition of the Vice President of Industrial Design and shifting or addition of responsibilities to the other existing vice presidents.
Implementing a small market division will enable Apple to focus on areas that need improvement. This department will handle more affordable versions of popular Apple products, such as the iPhone in addition to declining...