MHA 626 Discussion Questions
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Week 1 DQ 1
In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital. Respond to at least two of your classmates’ postings.
Week 1 DQ 2
There are 20 key issues listed by the AHA. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. List your reference(s) in APA format. Respond to at least two of your classmates’ postings.
Week 2 Dqs
Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed in Chapter 3 into this program?
Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organization’s marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general. Describe how health care marketers will play a role in helping their organizations respond to these changes. Provide a minimum of two scholarly resources to support your response.
Locate a mission statement from a healthcare organization. Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitz’s book. List your reference(s) in APA format
Florida Hospital Systems