micro Home Soultions: A Social Housing Initiative in India
Before entering into any type of market, entrepreneurs always find a common need of a specific industry. India had 1.2 billion people in a country of 1.3 million square miles, or about 15% of the Earth’s population living in only about 2.4% of its land area. It was clear that India would be facing major housing problems (Kerr, 2013.) The percentage of people living in the slums was too high to be satisfied or happy with, so the entrepreneurs decided to come up with a plan to create a model where people could rent-to-buy homes, which would hopefully result in people building their credit before attempting to purchase.
The shelters that were already being built by the DUSIB were poorly designed and ended up being worse than the outdoors. In the summer these shelters would be a hot box, while in the winter they would be freezing. The entrepreneurs saw an opportunity and genuinely felt that they needed to do something about the housing problem and help build shelters for the unfortunate.
There were a number of obstacles and complexities that made the housing very difficult to tackle. The supply of land was very limited which made it difficult to build on. To add to that problem, a lot of the areas that were available to be built on were often tied up by zoning or other restrictions and regulations that made building difficult.
Corruption in India played a major role in the barrier to implement. Government bureaucracy and inefficiency would often delay efforts to create more housing and hinder proper planning. Rakhi was concerned that the government would not look extensively into the proper architectural and design issues that respected the community’s needs, and instead just threw money at the problem by building massive amounts of concrete infrastructure without understanding basic design principles pertaining to urban areas.
Plan of action
Rakhi and Marco decided to put the...